Edmonton’s high-tech companies often receive gobs of publicity when they are new-born, touted by government-funded economic development agencies as can’t-miss companies with breath-taking new technology.
The expectation is of instant success.
The reality is most new, innovative companies face 10 years of blood, sweat and tears, are chronically short of investment cash, barely make their payroll and take two steps back for every three steps forward.
Everybody is looking for the next Microsoft, Apple or Amazon.
That’s not going to happen. For most start-up companies, on-going success is A) not going out of business, B) being a sound, small business generating $3 to $5 million in revenues a year, making a niche product with 10 to 50 employees, and C) if a company does shut down, its principal partners – bowed but not beaten – move on to other entrepreneurial endeavours.
What’s happening in Metro Edmonton is most encouraging. But it’s under the radar.
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